role :: ART DIRECTOR, DESIGNER, COPYWRITER
deliverables :: LOGO DESIGN, BRAND DESIGN, COPY STYLE, PACKAGING, BRAND INSPIRATIONS
about ::
DX Touch, a handbag company, is a collection of fine quality, vibrant, fashionable crystallized product, sold in Macy's retail stores.
The goal of the re-brand is to give the product an 'it' factor. Making it identifiable, as an impulsive, 'must-have' purchase.
deliverables :: LOGO DESIGN, BRAND DESIGN, COPY STYLE, PACKAGING, BRAND INSPIRATIONS
about ::
DX Touch, a handbag company, is a collection of fine quality, vibrant, fashionable crystallized product, sold in Macy's retail stores.
The goal of the re-brand is to give the product an 'it' factor. Making it identifiable, as an impulsive, 'must-have' purchase.
BRAND ID DESIGN PROCESS:
GENERATE a mood-board with the consumer in mind
UPDATE the company logo, with an edge-y appeal
ADD an identifiable factor to the product
DESIGN a new hang-tag with the new ID look
PRODUCE marketing inspirations/socials
GENERATE a mood-board with the consumer in mind
UPDATE the company logo, with an edge-y appeal
ADD an identifiable factor to the product
DESIGN a new hang-tag with the new ID look
PRODUCE marketing inspirations/socials
