The Kismet Collection
by DX Touch, a handbag company, is a collection of fine quality, vibrant, fashionable crystallized product, sold in Macy's retail stores. The mission of the re-branding was to give the product an 'it' factor, making it identifiable, and an impulsive, 'must-have' purchase for their consumer.

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How we made the bag, 'THE' Bag:

1. We pulled together a mood-board to help us relate to the DX Touch consumer.
2. We revamped the company logo, giving it an edge-y, high-fashion appeal.
3. We gave the bags an identifiable red stain interior, and exterior logo metal plate.
4. We designed a new hang-tag which coincided with the new black, red, white, good-fortune, and crystal design elements of the brand.
5. We brainstormed a fortune card campaign, reflecting the name of the collection and the "love at first sight" appeal of the product.
6. We spread the word. Creating and sending out a wallet-sized and stuffed media-press kit.
   

- - - Mood-board - - - 

- - - Logo re-designs - - - 

- - - fashion hang-tag - - - 

- - - fortune card (wallet-sized) - - - 

- - - Media/Press kit - - - 

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