OH! FUN CREATIVE
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  • // BRANDS //
    • :: NON PROFIT ::
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  • ABOUT
role :: ART DIRECTOR, DESIGNER, COPYWRITER
​​deliverables :: LOGO DESIGN, BRAND DESIGN, COPY STYLE,  PACKAGING, BRAND INSPIRATIONS

about ::
DX Touch, a handbag company, is a collection of fine quality, vibrant, fashionable crystallized product, sold in Macy's retail stores.
The goal of the re-brand is to give the product an 'it' factor. Making it identifiable, as an impulsive, 'must-have' purchase.

BRAND ID DESIGN PROCESS:
GENERATE a mood-board with the consumer in mind
UPDATE the company logo, with an edge-y appeal
ADD an identifiable factor to the product
DESIGN a new hang-tag with the new ID look
PRODUCE marketing inspirations/socials

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Portfolio Site: Copyright © Melissa Cornet 2025, All Rights Reserved

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  • HOME
  • // OH! FUN //
    • :: THE GIRLS CLUB ::
    • :: LETTERING ::
    • :: PATTERNS ::
  • // CARDS //
  • // GIFTS //
  • // STYLEGUIDES //
  • // BRANDS //
    • :: NON PROFIT ::
    • :: FOOD ::
    • :: FASHION ::
  • ABOUT